Nevertheless, not all ecommerce businesses give their customers enough choice. Various companies offer consumers and vendors many convenient solutions for paying for products and services. The market is more flexible and geared towards meeting customer needs. Today, companies aim to guarantee users maximum comfort and freedom during the shopping experience by simplifying transactions. If a customer decided to pay for an order by traditional bank transfer, they sometimes had to wait several days for the payment to be posted and for the product to be dispatched. In the case of cash on delivery, the seller had to wait a long time for the money earned from the sale. It may seem that until recently, the only payment options for products ordered online were cash on delivery from the mail carrier or courier or payment by traditional bank transfer. While the process of browsing and selecting products is entertaining for many users, finalising an order is a necessary evil, so it should be simple and time-efficient. Why is it worth offering various electronic payment methods? That’s why it's worth analyzing the possibilities available on the ecommerce market and selecting a few of them. Unfortunately, not every business can afford to implement an infinite number of payment methods. Nowadays, customers expect more and more freedom in choosing the payment option and they may resign from making a purchase on your platform if they don’t find the payment method that suits their preferences.
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